© 2008 Seniority, Inc. | 6120 Stoneridge Mall Road | Third Floor | Pleasanton, California 94588 | 925.924.7187
Seniority, Inc. adheres to and manages communities within the spirit of
We get it. From the ground up.
Our sales and marketing, development consulting or community management services are delivered by a team of professionals with decades of senior living experience. Whether you need a complete package of services or a specific problem solved, we'll tailor our approach to your specific situation. From slow fill-up or pre-sales in a new community, to lagging occupancy in a mature community, to bond compliance issues and more, we understand the short- and long-term pressures you face.
With the support by the broad resources of our parent company, ABHOW, the largest provider of continuing care in the western United States. This unique perspective makes us uniquely qualified to serve you.
Real-life, hands-on experience.
In retirement community management, you want practical, insightful expertise that's relevant to what's happening in your community. At Seniority Inc., you'll get it from managers who have hands-on experience dealing with the issues you encounter every day. We have operational and management experience with:
Broad, deep understanding. Hands-on know-how. The kind of experience that helps you focus on what's important and ignore what isn't.
Hitting the mark.
We know that sales and marketing drive successful senior living communities. Our systematic approach focuses on both the big and small things to get your retirement community back on track. And keep it there. With our proven track record in everything from pre-opening sales to crisis management situations, you can look to us for:
With Seniority, you'll get to the heart of a problem faster and see results sooner rather than later.
Clear. Insightful. Practical.
What size? How many one bedrooms? Life care or continuing care? Refundability? Dining venues? Swimming pool? Whether you wish to redevelop an existing retirement community or construct a new one, you can look to Seniority to help in a variety of areas, including:
Our approach is straightforward and logical for your unique situation. So you can take real action faster.
Sloan Bentley
President
A gerontologist and licensed nursing home administrator, Sloan has more than 20 years experience in senior living management and marketing. She has consulted with senior living communities across the country through her firm Bentley & Associates. Sloan is a skilled sales trainer and a highly regarded speaker for state and national organizations in senior housing and health care.
Chuck Major
Vice President, Management Services
A licensed RCFE administrator, Chuck is well acquainted with the intricacies of managing communities, and is known for his skill in turnaround projects. Before joining Seniority in 2006, he spent 16 years in the assisted living/memory care field serving with The Hillsdale Group, ARV and Brookdale Senior Living. He also served as vice president of operations for Regent Assisted Living, providing oversight for 17 blended assisted living/memory care communities in California and Oregon. He has more than 26 years in the senior living and hospitality industries.
Lynn Starr
Vice President, Sales & Marketing
Lynn has spent the past 11 years coaching retirement communities on marketing strategies, and training sales leaders for success in increasingly competitive markets throughout the country. Her expertise in pre-sales is especially valuable for Seniority clients.
Teri Conklin
Vice President
Starting more than 17 years ago as a director of sales and marketing, Teri now oversees nine mature continuing care communities for ABHOW, as well as supervises the sales programs for several startup senior rental communities. She recruits and trains sales staff at each community, and manages outside agencies' work on advertising and marketing.
Maia Bonner
Regional Sales Manager
Maia couples more than a decade of sales and marketing experience in senior living with in-depth management know-how that gives her valuable insight into the programming and service needs of senior communities. A former expansion/redevelopment coordinator and director of assisted living and memory support for senior communities, Maia has a comprehensive awareness of the challenges facing senior communities and their residents.
Insightful guidance and enduring commitment.
David B. Ferguson, Chairman
Dave has served as President and CEO of ABHOW since 1995 and has more than 31 years of experience in senior housing and services. Formerly, he served as partner and senior vice president at Greystone Communities, and executive vice president at the Forum Group. He is the former Chair of the Aging Services of California, a member of the AAHSA Leadership Circle and has served on the Boards of the American Association of Homes and Services for the Aging, Coalition Leadership for Aging Services, and the AAHSA Development Corporation.
Sloan Bentley, President
A gerontologist and licensed nursing home administrator, Sloan has more than 20 years experience in senior living management and marketing. She has consulted with senior living communities across the country through her firm Bentley & Associates. Sloan is a skilled sales trainer and a highly regarded speaker for state and national organizations in senior housing and health care.
Joe Anderson, Senior Consultant
A nationally recognized leader in mature marketing, Joe has more than 30 years experience in sales, advertising and public relations. As Seniority's founding president from 1997 to 2005, he grew the company into a respected national consulting firm. Today, he leads the charitable foundation for Seniority's corporate parent, ABHOW, and continues to share his expertise with Seniority clients as a senior consultant.
In good company.
Since 2004, Seniority has served the following clients across the country.
Arizona Eastern Star Retirement Center, Phoenix, AZ
A.F. Evans Property Management, Inc., Sacramento, CA
American Baptist Homes of the West, Pleasanton, CA
C.C. Young Retirement Community, Dallas, TX
Christian Care Companies, Fellowship and Brown, Mesa, AZ
Christian Living Campuses: Holly Creek Campus and Johnson Campus, Centennial, CO
Clermont Park, Denver, CO
Cottonwood Court, Fresno, CA
Courtside Cottages, Vacaville, CA
Cypress Springs, Tulsa, OK
Grand Lake Gardens CCRC, Oakland, CA
Gulf Coast Village, Cape Coral, FL
Holly Creek, Centennial, CO
Judson Park Retirement Community, Des Moines, WA
Kokoro Assisted Living, San Francisco, CA
La Vida Llena Lifecare Community, Albuquerque, NM
The Lodge at Ogden, Ogden, UT The Lutheran Home, Westlake, OH
Lutheran Life Communities - Pleasant View Luther House, Ottawa, IL
Lutheran Life Communities - St. Paul's House, Chicago, IL
Lutheran Life Communities - Wittenberg Village, Crown Point, IN
Masonic Care Retirement Communities, Wallingford, CT
MJC Development, Inc., Littleton, CO
Navesink Harbor, Red Bank, NJ
Nikkei Senior Gardens, Arleta, CA
Oak Hills, Las Vegas, NV
Pacific Gardens Assisted Living Community, Santa Clara, CA
Piedmont Gardens CCRC, Oakland, CA
Pilgrim Haven CCRC, Los Altos, CA
Pinole Gardens Assisted Living, Pinole, CA
Plymouth Village CCRC, Redlands, CA
Porter Hills Retirement Communities, Grand Rapids, MI
Presbyterian Senior Care - Longwood At Home, CCRC Without Walls, Oakmont, PA
Shenango on the Green, New Wilmington, PA
Rosewood Retirement Community CCRC, Bakersfield, CA
San Joaquin Gardens CCRC, Fresno, CA
Shaman Development, Ft. Lauderdale, FL; Las Vegas, NV; Palm Desert, CA; San Francisco, CA; Dallas, TX
Sun Grove Resort Village, Peoria, AZ
Terraces at Harris Ranch, Boise, ID
The Terraces of Los Gatos CCRC, Los Gatos, CA
Thomas House CCRC, Washington, DC
University Retirement Communities, Kent, OH
Valle Verde CCRC, Santa Barbara, CA
Westminster Retirement Communities, Orlando, FL
Westminster Communities in Bradenton, FL - Westminster Pines, Westminster Towers, Westminster Manor
Westminster Communities in St. Petersburg, FL - Westminster Suncoast, Westminster Shores, Westminster Palms
A course to operational excellence.
Seniority provides management / sales and marketing services for the following communities:
Kokoro - San Francisco, CA
Kokoro is a peaceful sanctuary in the heart of San Francisco's Japan town, offering services in an environment rich in culture and community. Kokoro is built around the fascinating 108-year-old Sokoji Temple, a California landmark and point of great pride in the community. Residents enjoy the lovely tea room, interfaith altar and chapel, and choices for American or Japanese cuisine.
Nikkei Senior Gardens - Arleta, CA
Nikkei Senior Gardens is a brand-new, beautiful assisted living retirement community in the Los Angeles area surrounded by scenic landscaping, where residents can live as independently as possible, while receiving personalized, professional assistance- including wellness monitoring, medication assistance, and assistance with everyday activities - to meet each individual's changing needs. They'll enjoy comfortable apartments, a varied dining menu featuring both Japanese and Western cuisine, regular housekeeping, social and cultural activities, and much more.
Sun Grove Resort Village - Peoria, AZ
Sun Grove Resort is a two-story, Mediterranean-style community located on a beautifully-landscaped citrus grove in Peoria. In A magnificent dining room 30-feet high accommodates residents where elegant dinners with entertainment are planned each month. Amenities include: clubhouse containing a beauty salon, library, fitness center, craft & game rooms, & a bakery and ice cream emporium. A heated pool & spa round out the amenities. With a gracious and caring staff, second to none, life just gets easier at Sun Grove Resort Village. From water aerobics & daily exercise to line dancing & casino outings, Sun Grove Resort Village is committed to having a good time. Other activities include bingo, sing-a-long, arts & crafts, scrap booking, jewelry-making, massage therapy, pet therapy, movies, card games, bible study, drama club, book club, & current events.
Courtside Cottages of Vacaville - Vacaville, CA
Courtside Cottages is a memory support community comprised of five separate homes in Vacaville, CA. The community is home to 75 residents with varying levels of dementia. The community enjoys an award winning reputation for excellence in quality of care for the residents.
Cottonwood Court of Fresno - Fresno, CA
Cottonwood Court has a capacity for 75 A/L residents and 52 memory support residents living in two separate buildings.
Residents enjoy a variety of theme rooms including Cup o Joe's Café, Paradise Inn, Billiards Room, Bingo Hall, Library and a relaxing Sun Room. Private studios and companion suites are available in our Memory Support program with its one of a kind warm and inviting Town Square setting.
Cypress Springs - Tulsa, OK
Cypress Springs Alzheimer's and Memory Support Residence is being developed in Tulsa, Oklahoma by Brosseau Development, LLC. J. Philip Brosseau, the company's president, has over 30 years of development experience, most recently in the hospitality sector. Brosseau Development, LLC plans to build multiple memory support communities in various states, the first two being in Tulsa and Edmond, Oklahoma.
Cypress Springs Alzheimer's and Memory Support Residence is being built on a two-acre site in a mixed use area of Tulsa near Warren Medical Center. Upon completion, Cypress Springs will offer an assisted living model of memory support in a community able to accommodate sixty-six residents.
Residents will have the option of 10 private suites and 28 companion suites, 17 of which feature private restrooms. Interior and exterior courtyards will provide residents a safe and comfortable area in which to walk. Covered porches, living rooms and a comfortable library and other gathering places all give residents and families space to continue life-long traditions.
Solving puzzles is our specialty.
When the tough questions are posed, we are always up to the challenge. With Seniority on their side, these clients realized the results they were looking for:
What to do when pre-sales falter?
Holly Creek, Centennial, CO
Sales were stalled at Holly Creek during the critical period before finance and construction of the continuing care retirement community. Our client, Christian Living Campus, engaged us to manage the sales office, re-energize the sales plan, and achieve pre-sales goals required by the underwriter. Learn More
Resting on your laurels?
Holly Creek, Centennial, CO
After achieving pre-sales goals, then reaching 100 percent occupancy for the first phase of a new continuing care retirement community, it would have been easy to coast for a while. But not at Seniority — especially not when the second phase had to be sold at Holly Creek. The disciplines of a systematic sales process were needed now more than ever. Learn More
How to respond when operating results are not up to projections?
Kethley House at Benjamin Rose Place, Cleveland, OH
The board of directors of the Benjamin Rose Institute was intent on better operating results. Although the reports from its nursing home, Kethley House, were acceptable, the board felt operations could be fine-tuned. Who can help? The board called on Seniority.Learn More
Hiring a community manager at the last minute?
Kokoro Assisted Living Community, San Francisco, CA
Only months away from opening, the Japanese American Religious Federation Assisted Living, Inc. (JALFI) did not have a management firm hired to manage its unique, affordable, assisted living community designed for Japanese elders. JALFI, a non-profit consortium of religious organizations in the Japantown neighborhood of San Francisco, turned to Seniority to provide critical leadership and management services for this unique community, Kokoro. Learn More
Anxious about introducing a new product?
Longwood At Home, Pittsburgh, PA
The task of introducing a new product can be daunting - especially if you haven't introduced one in a long time. That's where Seniority comes into the picture. Our wealth of sales and marketing experience in new product introduction alleviated the stress for Presbyterian SeniorCare as it unveiled a "CCRC Without Walls." Learn More
Need to hire a corporate head of marketing?
Porter Hills Presbyterian Communities and Services, Grand Rapids, MI
American Baptist Homes of the Midwest, Eden Prairie, MN
The corporate head of marketing for a senior living organization is a critical position - and can be tricky to fill. Two major organizations in the Midwest turned to Seniority to take the lead in recruiting, training and supporting the new position of corporate sales and marketing director or vice president. Learn More
On the Move and Making Headlines.
Vacaville Senior Living Contract with Seniority, Inc - 1/7/09
Seniority, Inc. signed a management and sales and marketing agreement with Vacaville Senior Living effective January 15, 2009.
Lutheran Life Communities Signs Third Contract With Seniority, Inc. - 8/18/08
Lutheran Life Communities has contracted with Seniority, Inc., to provide sales and marketing services to St. Paul's House in Chicago, Illinois.
Searles Company Signs Contract With Seniority - 8/14/08
Seniority, Inc. signed a consulting agreement in July with The Searles Company for a new community being developed in City of Orange, CA
Capital Heights Retains Seniority for New Community in Olympia, WA. - 7/14/08 Seniority, Inc., signed a sales and marketing consulting agreement in early June with Capital Heights, LLC, for a new community, Thurston Ridge, being developed in Olympia, WA.
Sun Grove Resort Village Signs with Seniority, Inc. - 4/29/08
Seniority, Inc. signed a management services agreement with Sun Grove Resort Village in Peoria, AZ, effective April 21, 2008.
Oak Hill Senior Living Retains Seniority, Inc. - 2/20/08
Oak Hill Senior Living in Las Vegas, NV, has contracted with Seniority, Inc., to provide management services for its 122 apartment residential living community.
Lutheran Life Communities Retains Seniority, Inc. -1/19/08
Lutheran Life Communities has contracted with Seniority, Inc., to provide sales and marketing services to Pleasant View Luther Home in Ottawa, IL.
Seniority, Inc., Contracted to Provide Development Consulting Services. - 1/19/08
Immanuel Lutheran Corporation has contracted with Seniority, Inc., to provide development consulting services to two of its campus expansion projects.
Developments
COMING SOON
Event: Leadership Summit 2009 - Save The Date!
Date: October 20-22, 2009
Details: Details on location and agenda coming soon!
Our team is always looking for talent.
Our clients have come to expect skilled professionals who combine passion for mission with business savvy. So we're always looking for new stars to join the team. If you're a licensed administrator or salesperson with experience in senior living, and you desire challenging and fulfilling work, send your resume to Debbie Hall at dhall@seniorityinc.com. Seniority is proud to be an Equal Opportunity Employer. We're committed to the highest standards of professionalism, and to maintaining a progressive, welcoming and satisfying work environment.
Apply
COMING SOON
Seniority specializes in "problems." Can we help you solve yours?
Call 925-924-7187 today, or send an e-mail to info@seniorityinc.com.
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Seniority, Inc. 6120 Stoneridge Mall Road, Third Floor
Pleasanton, CA 94588
p 925-924-7187
f 925-924-7201
info@seniorityinc.com
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6120 Stoneridge Mall Road
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925-924-7187
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© 2008 Seniority, Inc. | 6120 Stoneridge Mall Road | Third Floor | Pleasanton, California 94588 | 925.924.7187
Seniority, Inc. adheres to and manages communities within the spirit of